SMG IS 223 Final: IS223 final sudy guide
10 Feb 2017
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Needs analysis vs. needs application: needs analysis focus on present environment needs and pain points, needs anticipation focus on future or unarticulated customer need, trulia vs. redfin. Redfin change the whole buying process (needs anticipation) Instead of agents maki(cid:374)g (cid:272)o(cid:373)(cid:373)issio(cid:374), the(cid:455)"ll (cid:373)ake a sala(cid:396)(cid:455: tradeoffs for analysis vs. anticipation. Risk: no market for it, or market is behind. If only focus on needs analysis, could be leap-frogged by someone who comes up with something better. Affordances and constraints tradeoffs in development process: affordance things user can do with particular technologies. E. g. , on my iphone i have gps, camera: constraints things they cannot. Made bare-(cid:271)o(cid:374)ed fa(cid:272)e(cid:271)ook fo(cid:396) people (cid:449)ho did(cid:374)"t have platforms to support actual facebook: break into developing market and get people hooked on facebook, for when the. Web-based vs. native apps technology does become available to them: affordance cell phone, message feeds, constraint not high data capacity, native app is optimized for your phone, but web-based is not.
