SMG SI 422 Study Guide - Midterm Guide: Henry Mintzberg, Ploy, Competitive Advantage
5 Mar 2020
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Si422 - midterm study guide: 1) creation of unique and valuable position = value proposition. Variety-based positioning: serve the whole market w/ wide variety of products: unique by having distinctive product offerings. Need-based positioning: serve all the needs of 1 consumer segment: unique by meeting demand of certain segment. Access-based positioning: based on how demographic/segment access the product: unique by reaching consumer in a special way, operational effectiveness: performing similar activities better than rival. Ce is not a strategy anyone can achieve ce if desired/with enough commitment. Insufficient for long term advantage: superior strategy: Considering industry (rival, entrant, substitution, buyers and supplier: competitive advantage = operational effectiveness + superior strategy. Grant & jordan: strategy is not a detailed plan of instruction it is the unifying theme that guides decisions. Porter: competitive strategy is about being different to deliver unique mix of value. : actual strategy being implemented 30% of intended strategy is realized.
