MKTG 345 Study Guide - Final Guide: Web Analytics, Renren, Hinglish
Document Summary
Multiple blogs in multiple languages or just a single blog all in english. Do you allow mixed- language content on your youtube channel or twitter feed: platform. How do you evaluate and prioritize these platforms: culture and policy. What happens if a customer in spain complains on twitter about your product and no one in that timezone is authorized to act: product messages. Products designed to support regulatory or legal requirements may differ from country to country. The following are country specific problems a global firm may run into. Data privacy is a big issue here. Every well known social media channel there is there"s a chinese version example facebook =renren. Microblogging in chinese allows more in-depth content. More than 30 million indians use social networking sites. Bollywood and cricket are big parts of indian culture, markets can benefit from strategically incorporating them.
