MKTG 345 Chapter Notes - Chapter 11: Hong Kong, Mixed Language, Information Privacy
Document Summary
Things to overcome when dealing with global social media marketing. How to meet needs of an audience that speaks multiple languages. How to be responsive when customers may be in several different time zones. How to support differing interests, products, cultures and regulations. How to segment and prioritize social media efforts. What are the challenges global brands face: language. Multiple blogs in multiple languages or just a single blog all in english. Do you allow mixed- language content on your youtube channel or twitter feed: platform. How do you evaluate and prioritize these platforms: culture and policy. What happens if a customer in spain complains on twitter about your product and no one in that timezone is authorized to act: product messages. Products designed to support regulatory or legal requirements may differ from country to country. Data privacy is a big issue here. Microblogging in chinese allows more in-depth content. Develop content that meets your audience"s needs.
