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Chapter 11

MKTG 345 Chapter Notes - Chapter 11: Hong Kong, Mixed Language, Information Privacy

Course Code
MKTG 345

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Global social media marketing chapter 11
Things to overcome when dealing with global social media marketing
- How to meet needs of an audience that speaks multiple languages
- How to be responsive when customers may be in several different time zones
- How to support differing interests, products, cultures and regulations
- How to segment and prioritize social media efforts
What are the challenges global brands face?
1. Language
- Multiple blogs in multiple languages or just a single blog all in english
- Do you allow mixed- language content on your youtube channel or twitter feed?
2. Platform
- How do you evaluate and prioritize these platforms
3. Culture and policy
- Offensive content in foreign country
- Global sensitivity
4. Timezones
- What happens if a customer in spain complains on twitter about your product and
no one in that timezone is authorized to act?
5. Product messages
- Products designed to support regulatory or legal requirements may differ from
country to country
Social media around the world by countries
find more resources at oneclass.com
find more resources at oneclass.com
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