MKTG 305 Study Guide - Midterm Guide: Cause Marketing, Boston Consulting Group, Monopolistic Competition

• School: Chico State University
• Department: Marketing
• Course: MKTG 305
• Professor: April Howell

Document Summary

Target market (choose the market segment(s) you wish to serve) Position your product to attract the target market. Market: set of buyers with need and ability to purchase. To key marketing actions: identify needs, satisfy needs. Market based management model (6 steps) not in text, donoho"s notes/slides. Marketing goals/objectives/outcomes revenue, profit, customer satisfaction, market share . Calculating market share = company sales/total industry sales. Boston consulting group (cid:523)bcg(cid:524) analysis, sbu"s (cid:523)strategic business units(cid:524) Question markets (high growth market, low relative market share) Stars (high growth market, high relative market share) Market penetration (existing products sold to existing market segments) Market development (existing products to new market segments) Swot (tool for doing a strategic analysis in the market-based management model, also called a situation analysis) Gross: amount made in one year, also called personal income. Ethics definition (values and principles that govern actions of an individual or group) Code of ethics (formal statement of ethical principles and rules of conduct)