MKT 4270 Study Guide - Final Guide: Newly Industrialized Country, Efficiency Ratio, Capitalism
Document Summary
Know what the chapter says about the importance of the economic level of a country when it comes to a foreign marketer adjusting its marketing tasks. (p. 258-259) The economic level of a country is the most important environmental element that a foreign marketer has to adjust the marketing task to. A country"s stage of economic growth affects it"s: attitudes towards foreign business activity, demand for goods, distribution system found within the country, entire marketing process. Know and be able to briefly describe each of the three categories of the united nations classification of a country"s stage of economic development. Also, know what the un"s classification scheme is based on. (p. 259-261) Be able to give examples of countries in each of the un classification scheme. (p. 259-261) The un"s classification scheme classifies a country"s stage of economic development based on its level of industrialization.
