PSYCH 2010 Study Guide - Midterm Guide: American Psychological Association, Lake Wobegon, B. F. Skinner
22 Sep 2016
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Base rate the number of natural occurrences. Ignoring the base rate for example: 93% of ceos have pets as kids, this experiment doesn"t show the amount of people that aren"t ceos that had pets as kids. Psychology the study of the brain and behavior. Based on empiricism, that all knowledge is derived from: systematic direct observation or, is tested. Hawthorne effect began as a study to increase productivity in a factory. By turning the lights up, they thought it helped to increase productivity but even when they turned the lights very dim productivity increased. It was increasing due to the attention the workers were receiving, not the level of lighting. Wilhelm wundt the father of psychology. Tested conscious experience (attention, memory, & time reaction. G stanley hall created america"s 1st lab, 1st american psych journal, and the american psychology association (apa) Schools of psychology in the u. s: structuralism analyze consciousness into basic elements: sensations, feelings, images.
