PSYCH 2010 Lecture Notes - Lecture 1: Wilhelm Wundt, Missing Person, Hawthorne Effect

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Example 1: study wrote that 93% of ceos had pets as children. Problem with the study: ignored the base rate. Base rate: the number of natural occurrences - ignoring it is a trap. Example 2: psychics trying to find a missing person. They followed the base rate and used vague generalities based on statistics. Philosophy the study of the brain and human. *hawthorne effect is also known as the placebo effect. Empiricism means conclusions or knowledge that is based on systematic, direct observations and is tested. Set up the first psychology lab in germany 1879. Tested conscious experience: stanley hall precipitated the largest growth of psychology in the us. He wrote the first american psychology journal. He was the first president of the apa. Dead schools that led to behavioralism and applied psychology: structuralism: analyse consciousness into basic elements. Introspection was the careful systematic observation of one"s own conscious experience: functionalism: investigate the function and purpose of consciousness.

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