BCOR 1015 Study Guide - Final Guide: Business Intelligence, Accounts Receivable, Hawthorne Effect
Document Summary
Pull: usually used at the same time; depends on product and target market. Pull: get consumer to pull products through the distribution cycle and demand a certain product. The retailer will then call the manufacturer and request more of the product. Push: manufacturer is trying to push through the distribution channel. You may create incentives where, for every bike you sell, you get a free trip. Validity and reliability: if hr is to be considered good, they must be valid and reliable. Validity: how you perform on whatever task is at hand, it is a indicator of how you will perform on the job. (i. e. interview questions) Primacy vs. recency: when you interview people, the people you will remember the most will be the first and last people you saw everyone in the middle gets lost. Make sure you"re not influenced by these two processes. Distribution channel: the path the product takes from manufacturer to customer.
