MGT 3659 Study Guide - Quiz Guide: Mobile App, Apple Watch, Tablet Computer
Document Summary
Innovation and the industry life: apple and the industries it has created. This case analysis exercise reviews the role of competitive behavior throughout the industry life cycle. It reinforces learning objective 7-3 from the textbook. We will cover the five stages of an industry life cycle. Each stage has strategic and competitive implications for a firm. Read the mincase below and complete the activities that follow. The typewriter was first introduced broadly to the u. s. market in the late 1800s and was the agreed-upon standard until firms like wang brought to market electronic word-processing machines in the 1970s. Meanwhile, in 2007 apple introduced the iphone and arguably created the "smartphone" industry. Apple then introduced the app store in 2008, which stimulated more demand for the iphone. In 2012 total mobile applications (including android apps) generated billion in revenues. The global smartphone "apps" industry is projected to reach over billion in worldwide sales by 2020.
