MC 2000 : Exam 1 Notes
Document Summary
What is mass media: mass media technological vehicles by which complex organizations produce content that is disseminated to an audience, 3 key dimensions, as communication, as technology, as an industry, mass media as communication, types of communication: Between , usually face to face: lots of direct feedback (verbal & nonverbal) from audience, not a one way comm, more of a dialogue, texting is a form of mediated interpersonal comm. Encoding decoding: problems with linear model of communication, 1. It doesn"t distinguish btwn types of media/channels: content (words said) vs. Medium (carrier of message: ex: breaking up with someone by facebook vs. breaking up with someone by having a heart to heart conversation, 2. It assumes the sender is a concrete entity, rather than a swarm of individuals. It doesn"t show how many people put work into the message. Unit 1: news anchors= gate keepers, people that filter messages to us, 3. There is no feedback, no interactivity: 4.
