Mass media is defined as technological vehicles by which complex organizations produce content that is disseminated to an audience. Mass media should be thought about in these three different ways. Mass media as communication and mass media as technology. Anytime a message is communicated between two people and it isn"t done face to face, a mediated message has been communicated. Internal (within your own head) communication: also lots of feedback especially if you have conversations with yourself (or you have multiple personalities, results from inner conflict weighing pros and cons of a situation. Group communication: one on more than one communication, closer to one-way communication but sender can still get lots of feedback from audience, ex: organizations, families, sports teams. Know how to tell the difference between these four types of communication. In order to understand mass communication, we need to know what goes on when any type of communication occurs.