MC 2000 : Mass Comm Final Review
Document Summary
Mass comm final review: the recording and radio industries" historical development were independent of each other until the payola scandals of 1950s. Payola = the recording industry to start paying radio djs to play certain songs: for news papers, revenue from digital advertising is not rising quickly enough to. At the time it made people mad bc people looked to djs to guide them with what songs were popular. At first they were in competition, but then after that they started to work together (grew up together) free publicity for each other make up for the decrease in other kinds of revenue. There are other sources of revenue besides digital advertising: subscription, advertising, news stand sales: in the colonial era in america, printing presses were owned by international companies. International ownership of the book industry rose after 1440, after the printing press.
