MC 2000 : MC 2000 Exam 1 Notes
Document Summary
What is communication: the process of creating symbol systems that convey information and meaning, example: language, pictures (motion and still), computer codes or. Receiver says hello back (feedback) and they have a shared experience. Popular culture: high culture: identified as good" taste and often supported by wealthy patrons and corporate donors. Selective exposure: audiences shape media to fit their own perceptions, audiences typically seek messages and produce meanings that correspond with their own cultural beliefs, this makes audiences active not passive. Mass communication theories: early approaches, hypodermic needle theory (magic bullet theory): media has a direct effect, minimal effects theory: media has an indirect effect. Media literacy: are you a cynic or a critic, to be literate about media you need to strike a balance between taking a critical position developing knowledgeable positions and becoming tolerant of diverse forms of expression.
