MC 2525 : 2035 Notes For Test 1
Document Summary
8/29 big picture: intro to digital mobile social. Must have iclicker and readings ahhh by sep 10. Facebook was not thinking apps were a big deal. Print: outdated , new york times think they will be out of print by 2020, most print shifting to tablet, mobile phone and web. Digital vs. print: 85% of newspaper revenue has come from advertising over the years, craigslist has stolen most of print"s advertising. Content moves to the cloud: storage online, shift enables mobile phones, puts all computing power in server, important for storing information, don"t need to own media content. Branding: learn how to brand yourself, nyt and 60 minutes embedded branding producers. Screens: everyone has shifted from just tv screens to different screens of every kind for every age, producers in future will try to take every screen into account so they can be everywhere.
