MC 2525 : Exam 1 Notes
Document Summary
Control lies within the audience not the media. Mobile devices will outweigh computers, all cell phones will be smart phones: cons- tracking, paying with phone, content limited, pros- cheaper, smaller, apps kill the direct web, google organizes by which websites are linked most ofter. 2 types of apps: thin apps- web based, need internet to reach, thick apps- download a bunch of files onto your phone without an internet connection. Digital vs. print: digital is half as expensive as print, better for the economy, cloud makes everything possible on phone and makes convergence and reality. Digital branding: moves us away from media and towards platforms: something by which you get information, ex. Facebook, google, amazon, apple: half of americans are on social media. Likes vs. verbs: storytelling through relevance and uniqueness. Mc 2525: old- phone call, email, text, chat, wall posts, silos, new- synchronous, highly personal, location aware, interconnected, share experience conversations: in depth interaction, interaction is not a conversation.
