MC 4090 : MC 4090 Midterm Review 1
Document Summary
That means your friends, your wife, your family, your employer and your fellow employees. 1 when advertising executives were asked what attributes were most important to success: pure truth verses useful truth, casting decisions: who you put in an ad sends a message. Doing the right thing carries with it a powerful psychic reward: the practical incentives: acting ethically promotes credibility and public acceptance. Michael josephson: ethics is the pursuit of right when wrong is a strong possibility. People whose behaviors you emulate: societal institutions: theater, movies, television. Your company: values and character, values: deeply held convictions and beliefs about what is effective, desirable or morally right. Conviction we prize: ethical values relate to beliefs about what is right or proper. Honesty, promise keeping, fairness, compassion, respect or privacy: non-ethical values relate to desire: wealth, status, happiness. The other side is a non- ethical value: moral agent: the person who makes the decision.
