MKT 3401 : MKT Final Exam Answers
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What does the brass button philosophy show us throughout the presentation: how to answer a difficult question. According to the brass button philosophy, you must know how to handle a _ question: difficult. What are 2 types of advertising: product, institutional. Blink/adlet is what type of ad: tv, 1 and 4. What did the gallery furniture company find was the best time of the day to advertise: between 1 and 4 a. m, community relations. Yoplait used breast cancer awareness, what type of strategy is this: cause related marketing, no. Cuites has gotten so big that it has become a _: master brand. What percent of customers will be more likely to purchase a cause-related product: 78% If you receive a gillette razor in the mail, this is an example of what: sample. What is test driving a car an example of: sample.
