MKT 3401 : Marketing Up To Midterm
Document Summary
John camp to be successful: market yourself, sell yourself how people see you or hear you, know people, maintain contact. Traits they look for: creativity, aggressive, enthusiasm, smart, honesty. 38% of the emotional impact you have in order to effectively market yourself is judged according to your vocal delivery. Tone matters 55% visual 7% is according to the verbal arrangement of the message. #6 marketing and management philosophies: production orientation, sales orientation, marketing orientation satisfying a customer"s needs and wants by getting them a product they desire, societal orientation statisfying society"s needs. I. e. producing hybrid cars because they are now popular. Customer must approve of what the company is doing, nike"s sweat shops changed because of public outrage, then because of all their waste, they changed again. #7 what are the three goals of marketing: 1. Got to be able to create customer value.
