MKT 3413 : Exam 1 Essay Answers
Document Summary
Exam #1 essay question section counts 50% of exam #1 grade. Then select any two (2) of the following questions numbered #1, #2, and #3. Be absolutely certain to answer all parts of each question you answer. Begin your 2nd essay on a fresh sheet of paper. Write your name and the number of the question on top of each sheet of paper turned in. Bob smith, an executive with hilton hotels has recently been named marketing director for the. For the past year, occupancy levels of the 1,000 homewood suites units around the country have averaged around 75%. This is 5% below the hilton corporate target of 80%, and bob wants to increase the average to 85%. There is a homewood suites 1-800-callhome reservation line, but the last three times he"s called for a reservation himself, bob has been put on hold for 5-6 minutes before the booking operator connected with him.
