BA 30310 Study Guide - Quiz Guide: Global Business Network
Foresight Quiz #3
• Scenario Development Methods:
▪ Double Uncertainty Matrices (Global Business Network):
• When to use =
o when TWO key uncertainties will drive future outcomes
• Steps:
o 1. Identify top 5 uncertainties (from a broader list)
o 2. Prioritize top 2 uncertainties to create a matrix
o 3. Define conditions within each quadrant of matrix
o 4. Develop stories for each scenario
▪ Include:
• theme
• creative names
• narrative
• sequence of events
• immersive outcome
o 5. Identify signposts
• Example =
o Arctic Marine Shipping Assessment
o 1. Identifying uncertainties =
▪ global trade dynamics and resource demand
▪ climate change severity
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