MSCR 1220- Final Exam Guide - Comprehensive Notes for the exam ( 34 pages long!)

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Defining media: media- range of mediums we use to consume content, tv is a medium, we readily adopt tech and media and technological change especially americans and developed areas. Pull out your phone: omnipresent tech a lot of screened environments, sometimes incidentally consuming the content can"t escape them, multitasking- humans are notoriously bad multitaskers, rather, we can task-manage effectively, hard to imagine life without digital media we use it everywhere. Interest in the inside of unseen spaces: 1920- public radio broadcast, 1941- public tv broadcast, 1948- columbia records lp, 1949- network tv (us, 1969- arpanet network (us, infrastructures of networks become important. Transmission model of communication sender and a receiver netflix ex. Media convergence lecture: revealed intersection between media corps, culture, politics, and tech"s importance. Inform: educate, entertain, sell, facilitate companionship, facilitate public scrutiny. Money is a driving force in this industry!

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