COMM 1100 Study Guide - Midterm Guide: Cognitive Dissonance, Social Proof, Ingroups And Outgroups

• School: Ohio State University
• Department: Communication
• Course: COMM 1100
• Professor: All

Document Summary

Spiral of silence theory (lecture 11; noelle-neuman chapter. 29 on carmen; p269-272 of baumeister & bushman, 2014) Milgram studies- participants randomly assigned the role of teacher . Teacher administered shocks to learner for incorrect responses. If the teacher refused to shock the learner , the experimenter commanded him or her to continue (. 10% were predicted to buzz to the top) Autokinetic effect- illusion of movement, caused by very slight movements of the eye (airplanes have blinking lights on them now) Normative influence- involves going along with the crowd in order to be liked and accepted. Asch studies- illustrate the power of normative influence. Group norms- the beliefs or behaviors that a group of people accepts as normal. Public compliance- outwardly going along with the group but maintaining a private, inner belief that the group is wrong. Informational influence- involves going along with the crowd because you think the crowd knows more than you do.