COMM 1101 Study Guide - Midterm Guide: Worst-Case Scenario Series, Categorical Imperative, Seditious Libel

• School: Ohio State University
• Department: Communication
• Course: COMM 1101
• Professor: All

Document Summary

Advertising - any paid form of non-personal communication about an organization, product, Economy of abundance economy where there are as many or more goods available as people. Brand name a word or phrase attached to prepackaged consumer goods so that they can be. Slavery and advertising attitudes towards children; mass ads for babies. Sponsorship of programming originally programs were sponsored, then shift to advertising. Direction action ads designed to promote a specific behavior. Indirect action ads designed to build an image of a product and increase demand without. Advocacy ads designed to promote a particular point of view. Public service advertisements (psas) designed to promote the messages of nonprofit. Cpm (cost per thousand) metric used in media planning to figure out which media to use, Research & planning: identify and understand the target audience, test the ads as they are developed, campaign evaluation how did the campaign do? organizations and government agencies.