COMM 1102H Study Guide - Liberal Democracy, Semiotics, Crystallization
30 Oct 2014
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Document Summary
Any claim at true certainty is suspect, images become more important than what they represent . U. s. entertainment dominates with movies, networks, radio, tv, books, etc. U. s. reflections, provide unintended collateral education effects, flawed u. s. image. Ideally, there would be multiple media outlets, but in reality the cost of running a newspaper is ridiculous. Must be a large conglomerate to make a profit, and the # of viewpoints decreases. Conglomerates become gatekeepers: the goal is to have a large audience share to make money. More advertising and: advertising (news as product) Pr, and less news with large firms: sourcing of mass media news, media need a steady, reliable flow of information. If allowed to retaliate, men chooses a show to keep them angry. 4 hours or more: mainstreaming tv operates as a gravitational force pulling different demographic groups of heavy viewers closer together, resonance media reinforces a personal experience of a viewer, causing them to see the.
