PSYCH 2300 Study Guide - Midterm Guide: Statistical Significance, Null Hypothesis, Simple Random Sample
19 Aug 2016
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Types of survey questions: open-ended questions. Requires coding of information: forced-choice questions. Requires selecting from a pre-specified set of responses: likert and likert-type scales. A scale in which each statement is accomplished by five response options: strongly disagree, disagree, neither, agree and strongly agree: semantic differential scales. Scale for rating a target along several dimensions. Problems associated with writing good questions: leading questions. A question that contains or implies a particular answer: double-barreled questions. Ask two questions at once: negatively worded questions (and double negatives, how to look for question order effects. Can frame subsequent interpretations and encourage a particular response. Response sets and ways to reduce their uses: acquiescence (yea-saying) and nay-saying. Try reverse-wording some questions: fence sitting. Socially desirable responding: giving survey responses that make one appear better or worse than is actually the case, solve by ensuring anonymity, include items to identify socially desirable responding.
