07:700:131 Study Guide - Final Guide: Sony Crackle, Antonio Vivaldi, De Beers
Document Summary
The sales strategy behind mr. clean is the idea that the housewife has an extra hand when cleaning the house. Mr. clean is supposed to be the ideal navy sailor and is the extra hand that makes sure everything is clean in the house. The commercial takes after a catalog when looking at all the different things mr. clean can clean. The commercial uses music of the time, which was rock n" roll -- particularly, texas swing. There are three elves who each sing a certain aspect of the product kellogs is selling. Snap," crackle," or pop" and each elf brings forth a different aspect of. Rock n" roll when it"s their turn to sing and dance. De beers wanted to focus on the fact that a diamond was for more valuable than just to symbolize a marriage or an anniversary. It targeted people from all economic classes and reinforced the idea that buying a diamond is rare.
