SPTE 201 Final: Exam 4
22 Dec 2018
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Document Summary
To break through clutter you need a unified theme that is clear to consumer. Data is power, and marketers should collect as much as they can on their consumers. A form of organizationally based problem solving that attempts to achieve organizational. If you look in your own environment, people around you can be leaders just to you goals by influencing the actions of others - tosi & mero, 2003. People are doing something because it"s the right thing to do. It depends- how does context play a role. Sacrificial leadership: lower than organization to help employees, There"s no such thing as a born leader, the behavior can be taught. Coping with the complexity versus coping with change. Setting a direction versus planning and budgeting. Comment: don"t mistake a vision with long term planning. Mission statement: overall statement of what the company is about.
