PSY 205 Study Guide - Midterm Guide: Bobo Doll Experiment, Elizabeth Loftus, Mary Ainsworth
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Short term memory: memory stored w/ limited duration (20 sec) and limited capacity (7+/-2) Elizabeth loftus: known for her work on the misinformation effect. Misinformation: providing someone with false info to make them remember differently. Ivan pavlov: discovered classical conditioning while studying the salivation of dogs. Sensory, short-term, long-term: the three types of memory stores. Conditioned stimulus: previously neutral stimulus that has, through conditioning, acquired the capacity to evoke a conditioned response. David buss: researcher who hypothesizes evolutionary reasoning to explain the differences in sexual motivation between men and women. Rehearsal: the process of repetitively verbalizing or thinking about the information that increases short-term memory capacity hunger , sex, thirst, sleep, etc: biological needs. Incentive theory: theory that proposes that external stimuli regulate motivation. Incentive improves performance on complex but not simple tasks: false. Attachment: close emotional bonds of affection that develops between infants and their caregivers. Incentive theory argues that behavior is primarily motivated by extrinsic motivators.