COMM 311 Study Guide - Midterm Guide: Ethnocentrism, Heterosexuality, Dr Pepper
22 Dec 2017
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The rhetorical tradition: main emphases of greek democratic culture: Ideal form of democracy c: sophists & plato"s co(cid:374)cer(cid:374) (cid:449)ith the(cid:373): Sophists = people who went around teaching others speech. Emphasizing form over content: traditional texts (4 aspects) Verbal: study what was said not what was written. Expositional: main purpose is to argue and explain. Hierarchical: position of power: greek legacy on contemporary rhetorical studies (brummett, factors that demanded a shift in rhetorical tradition. A text becomes rhetorical when you apply meaning to it and it can be identified by a group of people. Cutting down a tree is not rhetorical but cutting down a tree in the middle of. Rhetorically designates the partial and provisional character of every attempt to know it. Something that makes you think about something other than itself: power: Iconic: rese(cid:373)(cid:271)les (cid:862)so(cid:373)ethi(cid:374)g else,(cid:863) the thi(cid:374)g it (cid:373)akes you thi(cid:374)k of (cid:894)photograph(cid:895) Action, event, or object perceived as a unified whole.
