PSY 331 Study Guide - Comprehensive Final Guide: James W. Pennebaker, Thought Suppression, Vehicle Insurance
29 Nov 2016
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Chapter 4: schema, activating schemas can affect behavior, priming : exposure to stimuli/events increases accessibility of schemas, heuristics : time-saving mental shortcuts that can be biased and inaccurate at times. Representativeness categorizing a person by their appearance. Distinctiveness: does the person react the same way to other things: fundamental attribution error, actor observer effect. Chapter 5: attitude: positive of negative evaluation of an object. Low el- peripheral route processing: source influences on persuasion: source credibility-sleeper effect, attractiveness- physical appearance, likeability, similarity, other aspects of a persuasive message: Ex) iowans in my corporation: possible functions of stereotypes, provide info about others. Schema- fill in the gaps: simplify complex world. Social influence- how people"s behavior is affected by pressure from others. Conformity- yielding to perceived group pressure by copying the behavior and/or beliefs of others. Compliance- acting in accord with a request. Obedience- performing an action in response to a direct order. Illusion- spot of light in dark room seems to move.
