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Study Guide

PSYC 100- Final Exam Guide - Comprehensive Notes for the exam ( 62 pages long!)


Department
Psychology
Course Code
PSYC 100
Professor
Curtis
Study Guide
Final

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UMD
PSYC 100
Final EXAM
STUDY GUIDE

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PSYC100 Lecture 1: What is Psychology?
Psychology: The Science of understanding affect, behavior and cognition
Affect- feeling states
Ex: Emotions
Cognition- Mental processing
Ex: Attention, Beliefs
Uggs
Cognition- You have a belief about the status of Uggs
Behavior- You have or don’t have uggs
What a minute, what exactly are Uggs?
UGG (formerly UGG Australia) is an American footwear company and a division of
Deckers Brands.
UGG is a registered trademark in the United States and over 130 other countries for
footwear, as well as bags, clothing, outerwear, home goods and other products.
Deckers is headquartered in Goleta, California with an e-commerce division located in
Flagstaff, Arizona. The UGG brand is best known for its distinctive "Classic" sheepskin
boots for both men and women. With roots in traditional Australian ugg boot design, the
boots have developed over the years to become what is now known as the UGG
"Classic" style. UGG brand boots have been identified as a fashion trend for women
and men since the early 2000s. The range has expanded to include various styles of
footwear, including leather, canvas and other materials, handbags, clothing, outerwear,
hats, gloves, home products such as blankets and pillows, and other goods. Deckers
has reported sales of US$689 million under the UGG brand in 2008, an increase from
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US$14.5 million in 1995. The company’s profits have consistently increased over the
years, with sales exceeding $1 billion consecutively since 2011.
Psychological Research
Psychologists do more than just wonder about human behavior: they conduct research
to understand exactly why people think, feel, and behave the way they do. Like other
scientists, psychologists use the scientific method, a standardized way to conduct
research. A scientific approach is used in order to avoid bias or distortion of information.
After collecting data, psychologists organize and analyze their observations, make
inferences about the reliability and significance of their data, and develop testable
hypotheses and theories.
Psychological research has an enormous impact on all facets of our lives, from how
parents choose to discipline their children to how companies package and advertise
their products to how governments choose to punish or rehabilitate criminals.
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