MKTG 423 Study Guide - Midterm Guide: Content Marketing, Pinterest, Bidding System
Document Summary
Citations clickable words are anchor text, in text citations. Often ads, not organic, endorsed by search engine. Takes visitors to somewhere on the same website, helps visitors navigate and search engine to discover your content. How search engines use links to determine w website"s popularity. Backlinks--links from external sources pointing to that webpage (weighted heavier if from relevant websites) Linking only to reputable websites and get backlinks from reputable domains. The easier to get, the less valuable. Webmasters from different backgrounds all want to endorse the page. Given by another webmaster spontaneously because the webmaster likes the content of the website (very search engine positive) interesting, valuable linkable content (visual, expertise, videos) Maximize exposure (embedded code for video sharing, networking ) Earned through a direct effort to gain links, but needs 3rd party approval (slightly positive) Trade links (you link me, i link you) Links made by the webmaster without 3rd party approval (not positive, sometimes negative)
