CMN 1 Final: CMN1 Final Study Guide
Document Summary
Also referred to as artistic proof-something created by the speaker for the presentation. Inartistic proof- evidence/data/docs: ethos- the power that comes from the credibility of the speaker. Comprised of good sense, good moral character, and goodwill. Good sense- be knowledgable about the material they are presenting. Goodwill-speaker respects and cares about listeners: logos-the logical or rational appeal of the message, including its content, structure, and style, pathos- the e(cid:373)otio(cid:374)al appeal that (cid:272)o(cid:373)es f(cid:396)o(cid:373) (cid:272)o(cid:374)(cid:374)e(cid:272)ti(cid:374)g (cid:449)ith the audie(cid:374)(cid:272)e"s values, interests, and feelings. Cicero and the practice of rhetoric: invention- the first canon of rhetoric, selecting and performing investigative research on a given topic, like origins, functions, significance, etc, arrangement-devising an effective structure/arrangement for the speech. There are two parts: arrangement of the overall structure of the speech, and organization of the argument/the body: style-considering the language you will use to convery your message. There are 4 virtues 1) clarity-a lack of ambiguity and the absence of obscurity, 2)
