COMM212 Study Guide - Final Guide: American Psychological Association, Communication Apprehension, Likert Scale

• School: University of Delaware
• Department: Communication
• Course: COMM212
• Professor: Huntley

Document Summary

Linear model of communication- theory that views communication as a one- way process in which a source conveys an encoded message through a channel to a receiver, who then decodes that message. Source- the person responsible for inventing the idea on which he or she intends to speak and crafting that idea to an audience. Encoding- taking an abstract notion and providing it meaning through the application of symbols. Message- the content or idea that the source tries to convey to the audience. Channel- the medium through which an encoded message is transmitted from a source to a receiver. Receiver- the person or audience that a message is being transmitted to. Decoding- the process of drawing meaning from the symbols that we used to encode a message. Noise- anything that can change the message after the source encodes and sends it. Interactive model of communication- communication theory that views communication as a two-way process that includes feedback and the environment.