GEB 3213 Study Guide - Midterm Guide: Positive Tone, Pathos, Concision

• School: University of Florida
• Department: Business Administration - General
• Course: GEB 3213
• Professor: Sean Trainor

Document Summary

The four cs: clarity: constructing sentences for action, concision: streamlining language, coherence: paragraphing for logic, continuity: connecting sentences for logic. Effective business writing is the communication of information from one person to another. Business writing analyzes the following aspects: purpose/goal share knowledge and action, audience decision-makers and users, format/layout chunking, headings, bold bullets. The rhetorical triangle: message logos (content), information, argument, reasons, evidence, data structure, audience pathos (connection), beliefs, values, knowledge, experience, communicator ethos (credibility), authority, correctness, appearance, eloquence. Concrete phrases become single images, making them easier to recall; but abstract phrases remain words, making them harder to remember. Business writing should be: purposeful, reader friendly. Define your purpose: general purpose, inform, persuade, build goodwill, desired outcome, reader"s response action, enhance your image and credibility. Focus strongly on reader in bad news message: analyze and anticipate reader"s concerns/needs, show empathy for reader"s feelings/concerns. Primary goals: limit negative impact and response, stress reader benefits, keep lines of communication open.