COMM 102 Study Guide - Midterm Guide: Dependent And Independent Variables

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Nojin Kwak

Document Summary

We study communication for public policy, producers, and the audience. Content- what we are studying (encoded material) Forms- genres (violence, sex, and self consciousness) Encoding- information being constructed into a form to be released to the public. Decoding- subject"s (people) interpretation or perception of media presented. Domains- violent affect, health effect, political effects. Levels- the extent to which an effect is felt (individual, society, nation) Content-dependent- the specific content in the media caused the effect. Content-irrelevant- what was in the media didn"t matter (time & health) Intended- producer of media has a purpose for their content. Unintended- an effect that was not wanted by producer. Ex) harry potter example: people that watch harry potter are more accepting of people that are different than them. Change- effect that causes a change in a person"s beliefs, actions, or feelings. Macro- society (town, state, nation) large scale. Short term- effect that happens right after media exposure (behavioral)