COMM 102 Study Guide - Midterm Guide: Social Cognitive Theory, Hypodermic Needle, Paul Lazarsfeld

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

Since invention of printing press in 1450, people acknowledged potential influence of mass media communications on audiences: existence of media effects requires a cause and effect perspective; common. Cause being some kind of message conveyed by was of communication medium. Concern for powerful effects of media not exclusive to society"s elite but has been felt by all strata of society: with invention of printing press, literacy spread, and made possible mass communication. Due to concern for powerful effects of media, there were many attempts to control press; suppression or censorship of information, use of propaganda, violence against editors and reports. Ex) nastiest antipress mob attacked producers of baltimore federal. Republican, radical federalist paper that opposed american participation in war of 1812. Many mob actions against expression of race-related messages. Ex) african american newspapers contribute to abolitionist sentiment. Ex) muckraking journalism credited with arousing public opinion and forcing social change: fright reactions to media content.