DESIGN THINKING – the ability to combine empathy, creativity, and rationality to meet users needs and drive business
USER EXPERIENCE – how your product works in a real life, or how a person feels about using your product
Grid computing software uses existing computer hardware to work together and mimic a massively parallel supercomputer.
Using existing hardware for a grid can save a firm the millions of dollars it might otherwise cost to buy a conventional
supercomputer, further bringing massive computing capabilities to organizations that would otherwise never benefit from
this kind of power.
The value chain is the “set of activities through which a product or service is created and delivered to customers.”There are
five primary components of the value chain and four supporting components. The primary components are:
• Inbound logistics—getting needed materials and other inputs into the firm from suppliers
• Operations—turning inputs into products or services
• Outbound logistics—delivering products or services to consumers, distribution centers, retailers, or other partners
• Marketing and sales—customer engagement, pricing, promotion, and transaction
• Support—service, maintenance, and customer support
The secondary components are:
• Firm infrastructure—functions that support the whole firm, including general management, planning, IS, and
• Human resource management—recruiting, hiring, training, and development
• Technology / research and development—new product and process design
• Procurement—sourcing and purchasing functions
What's free: Web software and services, some content. Free to whom: users of the basic version.
What's free: content, services, software, and more. Free to whom: everyone. Web-based ad formats: Yahoo's pay-per-
pageview banners, Google's pay-per-click text ads,Amazon's pay-per-transaction "affiliate ads," and site sponsorships were
just the start
What's free: any product that entices you to pay for something else. Free to whom: everyone willing to pay eventually, one
way or another
Zero marginal cost
What's free: things that can be distributed without an appreciable cost to anyone. Free to whom: everyone. Online music,
The additional user of Gmail.
What's free: Web sites and services. Free to whom: all users, since the act of using these sites and services actually creates
something of value
What's free: the whole enchilada, be it open source software or user-generated content. Free to whom: everyone.
Free: Many models•Lots of opportunity•Larger markets•Proven
Paid:Decrease quality•Limited markets•May kill the business
Crowdsoursing - The act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing
it to an undefined generally large group of people in the form of an open call.
Types of crowdsourcing:
• Crowdvoting -community’s judgment to organize, filter and stack-rank content such as newspaper articles, music and
• Crowdsourcing creative work -“creation” activities such asking individuals to film TV commercials, perform language translation or solve challenging scientific problems
• Crowdfunding-,an individual, organization or company seeking funding from the crowd in exchange for some reward.
• “Wisdom of the crowds”-attempts to harness many people’s knowledge in order to solve problems or predict future
outcomes or help direct corporate strategy.
• Microwork – Hire worker from crowd for single task amazon things to do for small amount of money
• Prize Contests – netflix
Pros of crowdsourcing• Consumer involvement• Fresh input• Opportunities and connections that did not exist before•
Problems can be explored quickly• Low cost
Cons of crowdsourcing• Little control over quality• Ethics and opinions could be questionable
Elements of user experience:
strategy – what do we want? What our custumers want
scope-transform strategy into requirements
structure – gives shape to the scope
skeleton- makes structure concrete
surface- brings everything together
Design can change business; more than pretty pictures; talks benefits not features; doesn't make users think; think in flows
The Innovation Funnel - The five different innovation processes relate to different stages of the “innovation funnel” –the
progression from a broad set of innovation ideas to actual implementation and commercialization.
3.development and testing
4.production and launch
5.managing the rd portfolio
Five forces model:
-rivalry among existing firms
-threat of new entrants
-barging powers of buyers
-threat of substitute products or services
-barging powers of suppliers
owned media- channel a brand controls; build long term relationships webside;blog;twitter
paid media- brand pays to leverage a channel; display ads; paid search; sponsorship; social netwoks;advertising
earned media- when customer becomes a channel; vom, buzz, viral
hash tags -Ame