PSYC 288 Study Guide - Midterm Guide: Equity Theory, Stanford Prison Experiment, Space Shuttle Challenger Disaster
Document Summary
A: affect: based off of our emotions, values, and sensory reaction, can be a result of classical conditioning or operant conditioning. B: behaviors: based off our or observations, self-perception theory. C: cognitions: based off of our thoughts and objective beliefs. Who, what, and to whom: who: the source expertise and attractiveness, what: nature 1 vs. 2 sided argument which is more persuasive, primacy vs. recency, to whom: audience distraction vs. moderate self-esteem. Central route: pay attention to argument, and elaborate on the persuasive message. Most effective: topic is relevant, person is high in need for cognition , long-lasting. Most effective: unable to pay attention. What is the heuristic-systematic model of persuasion (termed mood as. Asked about satisfaction with life through a phone experiment. Answer was affected by the weather: another study found the converse those in a happy mood judged the weather more positively. Operant conditioning: learning process in which behavior is sensitive to, or controlled by, its consequences.
