JMC 1100 Study Guide - Midterm Guide: Overton Window, Public Agenda, Solomon Asch

• School: University of Iowa
• Department: Journalism & Mass Communication
• Course: JMC 1100
• Professor: Rachel Young

Document Summary

Chapters 4,8,9, agenda setting reading, gate keeping reading, lecture/discussion. Audience sharing of news articles, showing our interest. Need for cognition - our basic level of interest in actively seeking out information. News helps us shape our views on society like whats write and wrong, gauge public opinion, Important part of a working democracy, it helps politicians see what the general public opinion is. Selectivity - people choose information that is most similar to their world views. Selective exposure - choosing media that agrees with our world views. Selective perception - peoples perception of information is influenced by their own desires and attitudes. Selective attention - people tend to pay attention to parts of a message that fits their views and avoid those that don"t. Selective retention - people will generally be able to remember information that fits their views and forget ones that don"t.