JMC 1100 Lecture Notes - Lecture 3: Walter Lippmann

• School: University of Iowa
• Department: Journalism & Mass Communication
• Course: JMC 1100
• Professor: Young Rachel

Document Summary

Effects of the news: framing and agenda setting. How do we decide what becomes news: sources, media- individual factors, organizational factors, audience. Process of supplying context and suggesting what an issue is through the use of selection, emphasis, exclusion, and elaboration. How a story about that issue is told. Attribution of responsibility for problem or issue causes and solutions. Attitudes our judgments about an issue or a population. News media don"t tell people what to think, but what to think about . Repeated news coverage of an issue over time raises the importance of that issue in the public mind. Described as the transfer of salience of issues from the news media to the public. Agenda setting power of news media depends on characteristics of the issue. Public does not have ability to know all and must rely heavily on mass media. We consume just enough information to get through our daily life.