JOR 110 Study Guide - Quiz Guide: Fireside Chats, Franklin D. Roosevelt, Psychographic
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Be able to explain the eps cycle and be familiar with how radio and tv passed through the cycle (how did the content of radio and tv change from one decade to another and what caused the changes?) Eps cycle: elitist, populist, and specialized. Starts as elitist content because only the rich can afford the radio and tv when they rst come out. Turns populist once more people can afford the product. Radio becomes specialized to compete with the other channels of media (tv) and tv becomes specialized to compete with internet viewing. Be familiar with who regulates broadcast (radio and tv) and how this regulation has changed in recent years (deregulation of media by the reagan administration in the. Fcc regulates content on tv and radio: one company couldn"t own a radio station and a tv station, allowed companies to have too much power. Reagan lessened these laws, allowing companies to own more than one station.
