ADV 318J Study Guide - Midterm Guide: Darden Restaurants, Olive Garden, Panera Bread
Document Summary
Ceo of darden restaurants, owner of olive garden, has to say about media: tv for olive. A lot has changed in the world of media, but not everything. , for example, avoided television advertising for more than 26 years, relying more on public relations and other ibp activities. Even today, starbucks spends just under million yearly on advertising, less than the company rings up in global revenues during a typical week. Is a good example: it spends nearly . 5 billion every year on advertising as it reaches out to hungry consumers in competition with panera, starbucks, and other casual restaurant chains. Where the money goes: the big pie mass media advertising, direct mail, point-of-purchase promotion, coupons, promotional emails, buzz marketing, product placement, and special events. Might be desirable retail shelving, in-store promotions, coupons, Include network tv, cable tv, spot tv, syndicated tv, network spanish tv,
