ADV 319 Study Guide - Midterm Guide: Tbwa Worldwide, Culture Shock, Ipad

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10 Dec 2018
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Chapter 14: Culture
Culture
Accumulation of shared meanings, rituals, norms and traditions
Shared meanings = shared understandings
Rituals = pattern of consumption behavior, some ways symbolic
and often repeated
Norms = standards of behavior
Traditions = go hand and hand with rituals, but are not mutually
exclusive
Society’s personality
Abstract (values and ethics) and material aspects
Extremely powerful influence on consumption
Culture shock
Functional Areas in a Culture System
Culture is not static, new ideas merge with old
Cultural System (three different functional areas)
Ecology: system adapts to its habitats
Social Structure: way people maintain an orderly social life
(dictates normative behavior)
Ideology: mental characteristics of people; relation to to
others (shared view of the world)
Culture Production System
Set of individuals and organizations that create + market a cultural
product
Major subsystems
Creative: generate new symbols and products (ex: Steve Jobs)
Managerial: select, produce and distribute symbols and products
(ex: Apple product - Ipad)
Communications: give meaning to the new product/symbolic (ex:
TBWA - Advertising industry)
EX: The Devil Wears Prada Video “Cerulean Sweater”
The choice was made by many people, not just you
Cultural Formulae
Familiar roles and props occur consistently
Creative subsystem - recycle (ex: Full House Fuller House, ER
Grey’s Anatomy)
Myths and Brand Storytelling
Myths
Stories with symbolic elements that represent the shared
emotions/ideals of a culture
Characteristics
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Document Summary

Accumulation of shared meanings, rituals, norms and traditions. Rituals = pattern of consumption behavior, some ways symbolic and often repeated. Traditions = go hand and hand with rituals, but are not mutually exclusive. Abstract (values and ethics) and material aspects. Culture is not static, new ideas merge with old. Social structure: way people maintain an orderly social life (dictates normative behavior) Ideology: mental characteristics of people; relation to to. Culture production system others (shared view of the world) Set of individuals and organizations that create + market a cultural product. Creative: generate new symbols and products (ex: steve jobs) Managerial: select, produce and distribute symbols and products (ex: apple product - ipad) Communications: give meaning to the new product/symbolic (ex: Ex: the devil wears prada video cerulean sweater . The choice was made by many people, not just you. Creative subsystem - recycle (ex: full house fuller house, er . Stories with symbolic elements that represent the shared.

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