ADV 319 Lecture Notes - Lecture 32: Tbwa Worldwide, Culture Shock, Cultural System
Document Summary
Love over bias video, p&g olympics video. Accumulation of shared meanings, rituals, norms and traditions. Rituals = pattern of consumption behavior, some ways symbolic and often repeated. Traditions = go hand and hand with rituals, but are not mutually exclusive. Abstract (values and ethics) and material aspects. Culture is not static, new ideas merge with old. Social structure: way people maintain an orderly social life (dictates normative behavior) Ideology: mental characteristics of people; relation to to others (shared view of the world) Set of individuals and organizations that create + market a cultural product. Creative: generate new symbols and products (ex: steve jobs) Managerial: select, produce and distribute symbols and products (ex: Communications: give meaning to the new product/symbolic (ex: The devil wears prada video cerulean sweater . The choice was made by many people, not just you. Creative subsystem - recycle (ex: full house fuller house, er grey"s.
