P R 309 Study Guide - Final Guide: Angle Of View
Document Summary
Each time your ad is displayed, an impression is made. 10 impressions = 10 views. (note: impression doesn"t mean viewability) just because the ad is there doesn"t mean they actually saw it (viewability = actually saw it) Counting all visitors, no matter how many times the same visitor may have been. The number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. A user interacting with the ad by clicking on it. Ratio of number of clicks to the number of impressions influenced by ad position, copy, and brand recognition. Gives more accurate view of the profitability of search campaigns. Very important for b2b or high value products. email sign-ups, application download, request for brochure, free demo. Ratio of orders/leads to the number of clicks. Also, as much a measure of your site"s ability to convert traffic as the ad itself. Conversions are often calculated and reported as a conversion rate.
