COMSOC 321 Study Guide - Quiz Guide: Marshall Mcluhan, Ethnocentrism, Impression Management
17 Oct 2018
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Chapter 1: 6 imperatives of studying intercultural communication. Ethnocentrism: a tendency to think that their own culture is superior to other cultures. Self-awareness: comes through intercultural learning (may involve an increased awareness in political, economic, and historical systems (cid:374)ot of o(cid:374)e"s o(cid:449)(cid:374) making) Melting pot: assumption that immigrants and cultural minorities will be assimilated into the us majority culture, and losing their original culture (swedes that no longer speak swedish) Globalization: the process by which businesses or other organizations develop international influence or start operating on an international scale. Localization: being or becoming located or fixed in a particular place. Global village: coined by media expert mcluhan (1967). Refers to a world where individuals are linked by technology to events in the most remote parts of the world and connected to people they may never meet face-to-face. Universalist: the fundamental notions of right and wrong are universal and insist that cultural differences are only superficial.
