PSYC212 Chapter Notes - Chapter 1: Social Proof, Normative Social Influence, Reference Group
Document Summary
Conformity: is the assi(cid:373)ilatio(cid:374) of o(cid:374)e"s attitudes or (cid:271)eha(cid:448)iour to those of other people: public compliance: behaviour change, without (necessarily) corresponding attitude change, private acceptance: attitude change, without (necessarily) corresponding behaviour change. Obedience: is compliance in response to a direct request. Informational conformity (informational social influence): conformity due to ambiguous physical reality. Others are used as a source of information (= frame of reference). Private acceptance is created and there is a genuine change in attitude. Normative conformity (normative social influence): conformity in an unambiguous physical reality. Co(cid:374)for(cid:373)it(cid:455) is (cid:373)oti(cid:448)ated (cid:271)(cid:455) (cid:449)a(cid:374)ti(cid:374)g to (cid:271)e liked or a(cid:272)(cid:272)epted (cid:271)(cid:455) o(cid:374)e"s refere(cid:374)(cid:272)e group. Pu(cid:271)li(cid:272) (cid:272)o(cid:373)plia(cid:374)(cid:272)e is produced, but internal attitudes do not change. Evidence: asch"s found he could get participants to conform to an erroneous comparison of line length if other confederates all called out erroneous responses before the participant called out theirs.
