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Textbook Notes for MARK1012

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MARK1012 Chapter Notes - Chapter 12: Marketing Channel, Direct Marketing, Marketing Mix

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5118

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MARK1012 Chapter 9: CHAPTER 9 Developing New Products

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346

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MARK1012 Chapter Notes - Chapter 8: Store Brand, Brand Awareness, Brand Equity

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473

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MARK1012 Chapter Notes - Chapter 7: Projective Test, Marketing Mix, Focus Group

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440

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MARK1012 Chapter Notes - Chapter 6: Swot Analysis, Marketing Mix, Fixed Cost

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360

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MARK1012 Chapter Notes - Chapter 5: Determinant, Cognitive Dissonance, The Techniques

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464

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MARK1012 Chapter Notes - Chapter 4: Baby Boomers, Swot Analysis, Generation Z

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219

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MARK1012 Chapter 1: CHAPTER 1 OVERVIEW OF MARKETING

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154

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